How we got here.
James Hartley founded Meridian in 2019 after more than a decade working inside traditional insurance firms. The frustration was always the same: clients were capable, intelligent people who found the process overwhelming. Not because insurance is genuinely complicated, but because nobody had ever made it simple.
Comparison sites buried you in numbers with no context. Call centres put you on hold. Online forms asked the same questions six different ways. There had to be a better approach.
The idea was straightforward. Ask the right questions upfront, then have a real agent do the work. No forms. No hold music. No jargon. Our Smart Chat Service handles the questions, your agent handles the rest, and most clients have a quote within 30 minutes.
We're based in Cambridgeshire, fully independent, and regulated by the FCA. No ties to any insurer, no targets to hit. Our only interest is finding you the right cover at the right price.
